PPC Management 

Only Pay When Someone Clicks

Google Ads results show 65% of clicks start with transactional keywords, while organic results receive 35% of clicks. Paid ads give your site an immediate boost in traffic and ultimately, an influx of prospective customers. By hiring us as your PPC management team, you will increase the efficiency of your ad spend. With only qualified leads coming through your ads, you only pay when someone clicks on your site!

What does PPC Management look like at Click 360?

Click 360 knows how to effectively target the right audiences using display advertising and how to effectively build Google Ads search campaigns that are conversions and ROI-focused.

Digital Marketing Research and Analysis

• Completing market analysis of the current industry service areas
• Researching competitors PPC strategies and take away insights from their ad spend
• Extensive keyword research by analyzing keyword-related volume and estimated cost per click
• Creating an ad strategy to reach your PPC goals while maximizing budget

Custom Ad Optimization

• Researching transactional keywords to find what your buyers are searching for and how they are entering in search queries
• Building an adaptive campaign aligned with your buyers intent
• Creating high performing ad copy variations and eye-catching designs
• Running split testing between various ad groups to learn what variation yields the highest conversions
• Creating an AB tested landing page for ad campaigns with specific goals to track
• Ongoing monitorization of competitors’ digital marketing tactics

High-Level Reporting

• Tracking the Click-Through-Rate
• Tracking conversion rates and relative budget ratios
• Following ad positioning amongst competitive bids
• Tracking conversion metrics such as visits, leads, calls, and sales

Ongoing PPC Management

• Using conversion metrics to track ad spend to the specific ad group and their related keyword to continue making tweaks and adjustments to improve campaign efficiency
• Constant ad checks and optimization by a Google Partner, Paid Media Specialist
• Monitoring search queries and adjusting bids, keywords, audiences, and exclusions to optimize campaign budget
• Adjusting campaign as needed to ensure search terms align with buyers intent
• Ongoing communication with clients and strategic PPC Planning tactics