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We’ve pulled together a list of the most commonly used terms in the industry. From paid media & gated content to account-based marketing & customer acquisition costs—this glossary will connect you with the definitions, examples, best practices & tips you need to know.

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Account-Based Marketing

What is ABM? Learn why you should use it and how to implement it for your business.

Learn more about account based marketing

Backlinks

What are backlinks? Learn about their key benefits and how to get them.

Learn more about account backlinks

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